Overview
Crypto "worth wallet" is a startup from California. The application is an MVP (minimum viable product) for demonstration it to future investors
Problem Statement
First iteration of application design has bad UX. It’s not stand out from competitors and was just copy of TrustWallet app. I had to make new UX structure, visual design and unique branding
Goals
To make an eye catching app. with unique style and illustration, with well UX. As it is financial app, i needed to show trust and progressive in style, crypto, web 3 mood as well
Full product design for making MVP application
WorthWallet
Startup Founder
Figma, Illustrator, Notion
After Effects
Understanding the core of the product
Before doing any ideation I started to analyzing the existing design page by page to understand the core of the product. Analyzing comments in other similar applications in the app store also helped me to know the pain points and strength of the current design.
— Trust Wallet doesn't have "cold store"
— There is no trust mood
— Bad an onboarding on current app
— Bad visual design
Proposal after initial meeting,
competitor analysis, analysis review on app store
I've made proposal with new virtual card for your crypto, it'll be like "cold store" virtual code.
Fast access to support center on main tab below also making our application is trusted
— Design Principles and style must be clean, playful, emotional connect
— Provide Virtual Card on main screen
— Recreate main pages for tab menu
Userflow
I stepped back and devoted 8 hours to studying the market and the existing solutions. I got accounts on all platforms and became a real cryptocurrency development fan: over several weeks, I tested the functionality to understand the logic, cream off advantages, and avoid mistakes.
As a result, I managed to build a detailed mind map and spent tens of hours on calls with the client for aligning expectation with each other.
Wireframes & Prototyping
CJM and stakeholder testing
After prototype had done, I did stakeholder interview for several crypto users and made CJM with propositions, how to improve current usability
Design system
For convenience work of development. I usually make branding and design system before start designing. In this step, I had done branding, design system and components in figma
UI design
Before developing a cryptocurrency wallet, I had created several design concepts after revisions from the client, like: "I want the design to include illustrations as an cash app website”, that’s how we came to the our result
Illustrations
