Overview
I have been approached by a client recently to create a new app for people who follow a keto diet or would like to learn about it. He had inspired by his girlfriend which wanted to lose weight and constantly watched Dr. Berg on YouTube
Problem Statement
Nowadays, people eat poorly, it is greatly affecting to our weight and hormonal system. We are eating snacks instead of healthy food, especially we could it in the United States. Actually, One of main tasks of this app is educational goals.
Business goal
Our business goal is to find investments for future development. That's why I've done the MVP (minimum viable product) application for showing the concept to potential investors
Full product design for create MVP application
Kohan Deonysiy,
startup Founder
Figma, After Effects, Illustrator, Keynote
I had done the timeline before start work. It helps my client understand what is the following step, and how long it'll be.
We had done more than four meetings before we start to highlighting the main problem.
To find
user persona
After highlighting main points, problems. I had to find main user personas of our future app. Who it could be, behavior, characteristics
Who are true competitors?
in addition to the main competitors, there are also related competitors. Our task is to identify them and understand how to stand out in the future
— Straight
— No straight
— Secondary
I found more than 15 competitors of difference types
JOBD - Jobs To Be Done
Every hour about 11 thousand startups open in the world — that’s over 100 million a year. 90% of them will fail. Why? According to Fortune, the key reason: “they create products no one wants”.
Users hire our product to achieve their goals. Our task is define these “jobs”
Interview - to find more "JOBTD"
I had prepared bunch of questions for our possible users which we define in the past steps. After the step, I have defined a new several features why people could use our app.
Competitor analysis
cons and pros
I had found best practices from competitors, defined cons and pros of UI/UX
Value Propositions
After all the research, I highlighted conclusions and value propositions for each possible page, after we had called with client and used brainstorming system for gaining more insides.
Structure
UserFlow
Functional Structure
In this step I had to create an user flow, it means sequence of pages in our app. Also, functional structure where I described a functional for all the future pages
Customer Journey Map - CJM
Next step is define mood/irritations during using application in each page.
Wireframes and Prototype
When we had done the research, I did the wireframes with full future functional.
Try propotype right here.
I tested it on 4 users and fixed some bugs
UI design
I have done more than 40+ illustration and icons
