Overview
Raven is a UK-based e-commerce company. With a primary target audience in the US (40%) and Europe (30%+). The goal was to revise the user experience and design of the previous website, add unique features to involve the target audience, boost conversions, and develop the product with Modern technologies
Problem Statement
RavenGG's existing gaming e-commerce site suffered from poor user experience and low conversion rates. Client needed comprehensive redesign to improve online sales performance and increase revenue through better customer engagement.
Goal
Focused on three key objectives:
-Enhance website user experience through complete redesign
-Implement unique features to engage gaming audience
-Increase conversion rates through optimized customer journey
Design process
Research, UX design, Visual Design, Motion
RavenGG, E-Commerce
United Kingdom, US
Figma, Illustrator, After Effects, Photoshop
Research
Competitor Analysis
Analyzed payment flows and checkout processes across gaming e-commerce platforms. Research focused on optimizing payment UX, leveraging existing user persona data and JTBD insights to improve conversion points. This helped inform design decisions for streamlined purchase experience.
Wireframes, Prototype,
Stakeholder test
Created comprehensive design foundation through sequential steps:
-Built wireframes based on e-commerce best practices
-Developed user flow for seamless navigation
-Created interactive prototype
-Conducted 4 key user interviews
-Implemented UX improvements based on feedback
Implementation 3D models
to 3D Buillder
Created custom patterns and wrappers in Illustrator for 3D builder integration. These assets enhanced product visualization, allowing customers to better understand gaming merchandise before purchase.
UI/UX design
Internal dashboard, profile, payment pages
Developed user-centric internal features focusing on three key areas:
-Dashboard for account management
-Profile customization system-
Streamlined payment processes
These improvements made transaction flow more intuitive and user-friendly.
Shots of my part of design
I was implementing the new components
for the existing system design
