Overview
Raven is a UK-based e-commerce company. With a primary target audience in the US (40%) and Europe (30%+). The goal was to revise the user experience and design of the previous website, add unique features to involve the target audience, boost conversions, and develop the product with Modern technologies
Problem Statement
Old site had bad user experience, with bad conversion. Client wanted to impove their e-commerce and gain revenue
Goal
The goal had been review user experience and design of the previous website, add unique features for engage the target audience, conversion rate and develop the product
Design process
Research, UX design, Visual Design, Motion
RavenGG, E-Commerce
United Kingdom, US
Figma, Illustrator, After Effects, Photoshop
Research
Competitor Analysis
Due to that I have all the full research before from my team like User Persona, JOBTD and etc. That’s why I needed to understand how to create payment pages with better UX
Wireframes, Prototype,
Stakeholder test
After that I had best practices for my bundle of pages, it means I could make wireframes for pages, UserFlow, Prototype and Stakeholder interview. I’ve done 4 interview for our main user persona and implemented some edits for better UX
Implementation 3D models
to 3D Buillder
Also my task was to make all patterns and wrapper for 3D builder in Illustrator App
UI/UX design
Internal dashboard, profile, payment pages
I’ve done all the internal payment pages in the e-commerce with user in my mind during the process
Shots of my part of design
I was implementing the new components
for the existing system design
